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A real time marketing platform that increases marketing performance by delivering more relevant, joined up user journeys across digital advertising and content.

Through the Fast Thinking platform audiences can be targeted according to their profiles or behaviours and shown tailored communications that evolve based on the way they interact with the brand. Building on the platform Fast Thinking have developed pioneering real time marketing services including ‘Intelligent Retargeting’ and ‘Real Time Storytelling’ that have increased ROI by 354% and engagement by 700%.

Changing Consumer Behaviours - An Advertising Week Discussion

The world we live in has become increasingly dominated by the pace of technological change which in turn has brought about behavioural change unprecedented in our lives. The ways in which humans communicate, the speed with which we learn and ingest information, our ability to compute and understand snippets of information, is fundamentally changing the relationship between Consumer and Commerce.

Read more | Posted on Mar 20, 2013

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